Innovation comes from the students.

February 13, 2013 § Leave a comment

Norbert Mayer project

Norbert Mayer project

Very often innovation comes from school workshops. Here is an interesting packaging project made by a design student, Norbert Mayer, for three medication products of a same family. I appreciated much the union of a minimal design, made of simple graphic elements, and the choice of a full yellow instead of the classical white (as normally used for this kind of packs) combined with the idea of white grids of dots and lines representing the respective organs treated. I found this project interesting for its countertrend conception of a particular type of pack, not so used to changings.


Tasty identities – Shovel & Bell quality branding

February 6, 2013 § Leave a comment

Shovel & Bell

Traditional gelato shovels, experience, quality, and taste, theese are the root-concepts of this elegant and traditional gelateria in Guangzhou, China, ‘Shovel & Bell‘. “While we wanted our brand to reflect quality and luxury, we also wanted to bring out the childish side of people” ( Tasty and inspiring. Yuhm!

A ‘Generous’ family of bakery products.

January 31, 2013 § Leave a comment


Bowling Brussels designed this series of delicious illustrated packagings for a nice bakery based in Brussels, Generous. Jens Claessens illustrated the family of characters associated with the flavours, each one with a peculiar personality.

Animating ‘pliages’ for La Poste

January 31, 2013 § Leave a comment


A delightful world of folded paper is at the center of a creative animation made by BETC for La Poste. Animation by Animishmish.

MO stands for mobility, for a better tomorrow.

November 27, 2012 § Leave a comment

mo project

That’s an interesting project of urban mobility system. With ‘mo‘, more miles you do with a bike, more money you save, and even renting becomes cheaper with ‘mo-miles’. Eco-friendly and high quality of design are the two main aspects of this project, “mo’ members are intended to be able to choose from a comprehensive, single-source range of vehicles as spontaneously as possible… Depending on the means of transport they opt for, ‘mo’ members collect miles for the distances traveled that can then be redeemed within the system.” (ICSID). It won the BraunPrize 2012. Design by Dirk HessenbruchLunar.

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