A city guide of NYC from the visitors’ point of view.

October 11, 2012 § Leave a comment

New York City

‘Authentic’ is the keyword to describe this guide. The project comes from a simple and powerful idea: that the best guide of a city like New York could be a mixture of different perspectives given by the people who visited it. So the makers have built a platform through which tourists that visited NYC can share their feelings and memories about it. Then, the best of these are printed and placed in each borough throughout the city. An original font was designed, also the map of the city was redesigned respecting the original blocks, and a series of gadgets like shirts, hoodies and tote bags were hand silkscreened “to give an authentic feel” as the designers say. Concept and design by Mia Dörwald – miadoerwald.com.

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