Identity for IMA. High value added for financial professionals.
October 9, 2012 § Leave a comment
This is a series of print materials for IMA, “the resource for developing, certifying, and connecting the world’s best accountants and financial professionals working in business”, as the company site reports. The identity project is characterized by clean design, use of cool color tones opposed to high quality warm portrait studio-shots. Each material is perfectly in-format and speaks about high level professional skills, innovation, passion for business, smart people, team-power, respect and care for individuals, in other words: a high value added for accountants’ career and their clients. Design by Darien Birks, Portland.