No motion sickness with Mareol. Beautiful cartoon styled print ad.

October 8, 2012 § Leave a comment

Mareol campaign

Pfizer Mareol is a medicine brand leader in the category of motion sickness prevention. This campaign made by Andrés Moncayo for McCann is based on very suggestive illustrations communicating the concept of the brand: with Mareol you’ll have no more sickness during travel, and no matter you’re sailing or flying or on the road, you will feel as you move on your own, out of a metallic box (boat, car, plain) and free from sickness, free to enjoy the travel. The trick of representing a relaxed figure that ‘flies’ over the sea, a street or next to a plain in the sky, is very impactive and attention getting. Of course these beautiful illustrations are much more effective in this case than how much a photographic campaign could have been.

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