September 3, 2012 § Leave a comment
More flavors, more percentage of real fruit, thus more health and hygene and more taste. But also more clearness, more perception and distinction on the shelves through a clear and simple communication, however impacting. The plus/cross symbol togheter with the white of the pack emphasize the concept of health, while the fruit illustrations tickle the consumer’s appetite with their power without violating the simplicity of the design. Design by Kayhan Baspinar.