Why hide…?

August 23, 2012 § Leave a comment

Naked beer - by Timur Salikhov

That seems a good idea! Oh, well…could be because of the hot air outside (40°C) and thus the thirst that burns my throat right now…anyway I think that’s a good idea to show what a good and fresh beer looks like into a pack. The last one simply disappears to let us desire the content. I appreciate much also the minimalism used in the typographic layer, as well as the combination of a gentle calligraphic logo (a beer is always female!) and a strong and pure sans-serif (the male statement: “Show me what you look like!”). A fresh and tasty idea by Timur Salikhov

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