‘M-idea Forever’ identity projetc

August 18, 2012 § Leave a comment


Here is a very good project of branding, from my point of view, designed by Scandinaviandesignlab. I think the way the designers chose to conceptualize and convey the key concept of the brand, through the symbol of carbon’s dualistic nature, is interesting in itself. Stylistically it fits into one of the present-day trends in graphic design, that is the ‘tessellation’ and ‘mirroring’ of geometrical elements (also in this sense the choice for the carbon element is suitable).


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