City of Melbourne identity

April 19, 2011 § Leave a comment

Melbourne logo

Melbourne logo

In 2009 the city of Melbourne commissioned a new identity to Sydney’s offices of Landor Associates. Maybe this piece of news is out-dated but it’s still worth showing and discussing in virtue of it’s high quality and innovative spirit. In particular, I’d like to highlight the same aspect I treated in this previous article, i.e. the ‘systemic-structure’ of these kind of new ‘paradigmatic’ logos (or ‘systemic-brands’) and the possibilities they can offer in terms of declination. Read the article on Underconsideration to know more. On Behance there is also the project exposed by the designers.


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