Mit Media Lab new identity

April 7, 2011 § Leave a comment

MediaLab identity

MediaLab identity

I’m always excited when I see such results of experimental identity designs. We can discuss whether the graphic result of this ‘generative logo’ is good or not from an aesthetic point of view but I do think this is an example of the right way we push this field of design forward: the way of continue research and experimentation, managing the complexity of contemporary identities. These ones are more often network-based realities, and I do think the only way of approaching the problem of their design is to produce identities that reflect such complexity and variability. Article on underconsideration.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

What’s this?

You are currently reading Mit Media Lab new identity at primosenso.

meta

%d bloggers like this: