Brand new logo for Eurostar

April 7, 2011 § Leave a comment

Eurostar new logo

Eurostar new logo

Eurostar now has its brand new tridimensional logo, designed by SomeOne, agency based in London. The concept for ‘always moving forward’ is clearly evident, as for the will of re-positioning the brand on the high level of luxury travels. A new logotype has been designed too, and a wide range of new declinations (yet mono-thematic or mono-directional) are made possible by the use of textures and applications of the tridimensional form of the ‘e’. But the repetitive connotations of the logo (a big ‘e’ with a swash), yet beautifully applied with textures on different surfaces and landscapes, raises questions about the limits of this brand. Read the article on underconsideration.com

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