City of Melbourne identity

April 19, 2011 § Leave a comment

Melbourne logo

Melbourne logo

In 2009 the city of Melbourne commissioned a new identity to Sydney’s offices of Landor Associates. Maybe this piece of news is out-dated but it’s still worth showing and discussing in virtue of it’s high quality and innovative spirit. In particular, I’d like to highlight the same aspect I treated in this previous article, i.e. the ‘systemic-structure’ of these kind of new ‘paradigmatic’ logos (or ‘systemic-brands’) and the possibilities they can offer in terms of declination. Read the article on Underconsideration to know more. On Behance there is also the project exposed by the designers.

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Renault Twizy Campaign

April 15, 2011 § Leave a comment

Campaign for Renault Twizy

Campaign for Renault Twizy

Renault gives birth to Twizy! A new electrical urban creature embodying audacity and innovation. With the campaign realized by┬áLe creativeSweatshop the city becomes a new, playful territory, where Twizy moves and interacts with forms and space, reflections of its inner soul: the colourful joy of urban living, respecting the environment. These are the concepts that seem to emerge powerfully from the AD, and powerful is also the character of this tiny city-car ready to redesign the town, its own ‘ecosystem’.

Mit Media Lab new identity

April 7, 2011 § Leave a comment

MediaLab identity

MediaLab identity

I’m always excited when I see such results of experimental identity designs. We can discuss whether the graphic result of this ‘generative logo’ is good or not from an aesthetic point of view but I do think this is an example of the right way we push this field of design forward: the way of continue research and experimentation, managing the complexity of contemporary identities. These ones are more often network-based realities, and I do think the only way of approaching the problem of their design is to produce identities that reflect such complexity and variability. Article on underconsideration.com

Brand new logo for Eurostar

April 7, 2011 § Leave a comment

Eurostar new logo

Eurostar new logo

Eurostar now has its brand new tridimensional logo, designed by SomeOne, agency based in London. The concept for ‘always moving forward’ is clearly evident, as for the will of re-positioning the brand on the high level of luxury travels. A new logotype has been designed too, and a wide range of new declinations (yet mono-thematic or mono-directional) are made possible by the use of textures and applications of the tridimensional form of the ‘e’. But the repetitive connotations of the logo (a big ‘e’ with a swash), yet beautifully applied with textures on different surfaces and landscapes, raises questions about the limits of this brand. Read the article on underconsideration.com

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